What is in a name and how important is it that people know your name?

What is in a name and how important is it that people know your name?

What does your name say about you?

We are all given one but have you ever stopped to think how you would find your way in the world or how others would find you without one! In fact there a lot more questions about your name once you stop to think about it.

• Do you like your name?
• Does your name reflect who you really are?
• Do you think people treat you a certain way when they meet you for the first time possibly because of your name?
• Does your name help or hinder you as you make your way in the world?
• Would you, or have you ever thought of, changing your name?
• If you decided to change your name what would it be?
• Do people call you by your given name or have you a nickname they prefer to use?

So now you may be thinking about your name a little more and if it is Kevin, like mine, then you may be happily reflecting on the “fact” that Kevin means  “handsome”.

You may be asking where am I going with all this name stuff? Well let me get to my point.

In 2011 I had achieved  33 years of being a successful teacher and a few more after that outside of the school environment exploring and working in the “real world”. Having a little more time at hand I started to reflect on my learning experiences. It occurred to me that successful learning and teaching was based on a set of skills, attributes, attitudes, and behaviours. The more I have prodded and probed this notion the more secure I am in my belief but I digress, more of that later. I truly believed then, as I do now, that I have something unique to say about learning and teaching and decided I needed to tell the world about it because as far as I could find out no one else had put the various bits together in the way I had. To me it is both blindingly simple and obvious at the same time, not complicated at all. A sort of eureka moment you would call it.

I needed a way to spread the word and let others know of this simple truth about how to make learning easier, be a great teacher and have successful schools.

In 2011 I decided to set up a company, a website, blog and Twitter account and tell the world about what I have discovered. In order to do so I needed a name for the company. Something that said what I was about and was easy to remember and search on the web so people could find me easily. This is where I was probably too clever for my own good because I have come to realise how important a name is and I may have got mine wrong. Let me explain.

I realised that if we did more of what we have been doing in education, especially in the UK, then we would get more of what we have now. To summarise: stressed teachers, stressed students, a waste of talent, mediocre results, more of a focus on meeting a target than being the best we can be, a lack of creativity or individual expression, too much change and a lot more negatives along the way. I realised we needed to do something different and that we needed to be creative in the way we did it. I still have the same aspirations for students, schools, and education as those who set targets or standards to aim for I just think there is a better way of going about achieving it, one that does not carry with it all the negative aspects we are seeing now. I wanted my company name to reflect this more creative approach and to emphasise the possibilities of being the best as a result of adopting it. There was also the need to be unique on the World Wide Web, a challenge in itself.

The name I chose, “ace-d” ,takes the “a” from advocating, the “c” from creative  and “e-d” from an abbreviation of education and stands for advocating a creative approach to education. The word “aced” is also an idiom for doing very well.

Did you get all that or have I been too clever for my own good?

So “ace-d” was born along with a “leet speek” version for the blog and Twitter called “4c3d” (the 4 replacing the “a” and  3 as a backward “e”. I had to use this approach because “aced” had already been taken as a Twitter and blog name and since creativity is a core principle of ace-d it seemed appropriate to find a creative solution.

Then there is the “ace” connotation of the name and its meaning in general use. We do not have to tear down walls to bring about positive change in teaching and learning, to ace it (too clever again?). As Ellen Langer has pointed out in her theory on mindfulness, we just need to be creative and approach things differently. A one degree change in your course when sailing can bring a different shore into view. Going around an obstacle is just as effective as going through it and there are plenty of obstacles in education!

So why do I think I got the name wrong? Well because it is now 4 years since I set up ace-d and although some people have found me and some of those have become colleagues, some have become listeners and some have asked questions I feel I have only been able to directly help a handful of individuals and schools. That is far less than I know that can benefit from ace-d’s approach and that is what makes me think I got it wrong. If people are looking for help would they find it, would they find ace-d? Try Googling “ ace-d LQ”  and let me know if you found me.

Advocating Creativity Ltd is the formal company name for ace-d and I offer an independent advisory service for those seeking significant and sustainable improvements in learning and teaching. This is primarily achieved by adopting a concept developed by me based on experience and research and called Learning Quotient, LQ for short, or Learning Intelligence. LQ is about developing a set of skills, attributes, attitudes and behaviours shown to significantly impact learning and teaching. You will find elements of Dweck, Hattie, Glasser and many more embedded in the concept of LQ. LQ is about an approach to learning that is both simple and powerful but one that as we chase targets and standards I fear we may move further away from.

You can download a leaflet about LQ here: About LQ with LQ graphic. You can also view a presentation about LQ to a TeachMeet at Northampton University here.

If you are a teacher, leader, or a learner and would like to find out more about how ace-d and LQ can help you I would be pleased to hear from you, now you know the name of course.

You can contact me at kevin@ace-d.co.uk

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